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QUALITATIVE RESEARCH

is a type of research that aims to gather and analyses non-numerical (descriptive) data …

B2B RESEARCH

Is the process of gathering data on what potential customers are looking

INDUSTRIAL RESEARCH
Is the planned research or critical investigation aimed at the acquisition
QUANTITATIVE RESEARCH

used extensively in market research to understand consumer behavior

POLITICAL RESEARCH
Political science provides analysis and predictions about political and governmental
SOCIAL RESEARCH
Social research is the study of social trends, dynamics and principles that exist
MYSTERY AUDIT
Mystery Shopping is the art of evaluating customer services discreetly and professionally.
HEALTHCARE RESEARCH
Health data research is a way of gathering, analyzing and linking information about people
ONLINE RESEARCH
Online survey research is much more impactful than traditional research, considering
CAPI

(Computer-Assisted Personal Interviewing) in market research is a method where interviewers

CAWI

Computer Assisted Web Interviewing or CAWI is another name for online surveys or interviews,

CATI
Computer Assisted Telephone Interviewing or CATI is a voice-call interview method in which trained

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