Online survey research is much more impactful than traditional research, considering the ease of access and cost savings they come with. The response rates received for online research are much higher than the others as the respondents are assured that their identity will be protected. There’s constant progress in the field of online survey research with the progress that’s happening on the internet and social media. Social media has been a catalyst in the entire process of online research regarding access to databases and the experiments that can be conducted on this platform.
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