Mystery Shopping is the art of evaluating customer services discreetly and professionally. It is a market research tool used externally by companies to measure the quality of service, or compliance with regulations, or to gather specific information about their products and services. Whenever there is an interaction between a customer and sales staff, there is an opportunity for Mystery Shopping. The reason it is called Mystery Shopping is because our auditors are required to carry out evaluations in a discreet manner. We are thoroughly trained and tested on the Standard operating procedures (Sops) of the client as well as the Mystery Audit checklist. The auditors are geo-tagged to ensure that the auditor spends enough time in the outlet to gain complete insights on each item of the checklist. To maximize the effectiveness and efficiency of the audits, The application has an entire checklist where the auditor can fill in the report immediately after the audit as well as upload the media proofs. A full quality check is completed on the report by the Quality Check team
