Is a type of research that aims to gather and analyses non-numerical (descriptive) data to gain an understanding of individuals’ social reality, including understanding their attitudes, beliefs, and motivations. This type of research typically involves in-depth interviews, focus groups, or observations to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people’s experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people’s behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work,
